BUY ONE, GET ONE FREE - BOTANICAL FUSE MASKS!

Memorial Weekend Plans: Get in the sheet mask state of mind. BOGO for Botanical Fuse Masks!

SHOP BOTANICAL FUSE

Skin Vacation Mode: always ON! Take your skin from “Just Landed” to Glam Straight in no time.

TAKE A SKIN GETAWAY!

Awaken your skin's natural glow with Mask & Shine. Modeling Gel Mask to reveal your best skin!

FROST, PEEL, REVEAL!

Double cleanse and glow with Peeling So Good! Superb Peeling Pad to better clean your skin.

PEEL, GLOW, REPEAT!
  • Skin Care Simplified

    Skin Care Simplified

    We curate clean, simple yet innovative, fun and effective
      skin-loving products to take care of your daily skin needs.

      • Single-use. Clean and fresh skin care on every use.

      • Easy to use. Straight forward and doesn't take much time.

      • Great skin to go. Travel-friendly and always ready to go!

  • Xo, sf Squad

    Xo, sf Squad

    SF is a collaborative brand where all thoughts and ideas are
      put together to bring amazing products in reality!

      • Born in New York, inspired by its never-ending creativity and innovations.

      • Made in Korea, curated with not-only-trendy and fun but powerful and effective ingredients.
  • No Dirty Little Secrets

    No Dirty Little Secrets

    In short, SF is non-toxic! We use the best possible ingredients
      in our products, including clean and high-tech formulas.

      • Cruelty-free. We love our little friends, so absolutely
      No Animal Testing. Never done and never will.

      • Dermatology Tested. Appropriate for all skin types.
      No Parabens, No Chemical Sulfates and No Phtalates.

sf. Squad

See what our sf community is raving about!