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Skin Vacation Mode: always ON! Take your skin from “Just Landed” to Glam Straight in no time.


Awaken your skin's natural glow with Mask & Shine. Modeling Gel Mask to reveal your best skin!


Double cleanse and glow with Peeling So Good! Superb Peeling Pad to better clean your skin.

  • Skin Care Simplified

    Skin Care Simplified

    We curate clean, simple yet innovative, fun and effective
      skin-loving products to take care of your daily skin needs.

      • Single-use. Clean and fresh skin care on every use.

      • Easy to use. Straight forward and doesn't take much time.

      • Great skin to go. Travel-friendly and always ready to go!

  • Xo, sf Squad

    Xo, sf Squad

    SF is a collaborative brand where all thoughts and ideas are
      put together to bring amazing products in reality!

      • Born in New York, inspired by its never-ending creativity and innovations.

      • Made in Korea, curated with not-only-trendy and fun but powerful and effective ingredients.
  • No Dirty Little Secrets

    No Dirty Little Secrets

    In short, SF is non-toxic! We use the best possible ingredients
      in our products, including clean and high-tech formulas.

      • Cruelty-free. We love our little friends, so absolutely
      No Animal Testing. Never done and never will.

      • Dermatology Tested. Appropriate for all skin types.
      No Parabens, No Chemical Sulfates and No Phtalates.

Want your skin fix delivered to your doorstep monthly?

sf. Squad

See what our sf community is raving about!