Who we are
We believe in uncomplicated skincare. Created with love for clean, simple yet innovative, fun and effective, SF is here to create great skin in any setting. Everything your skin needs packaged conveniently and always ready to go! No dirty little secrets; all of our products are 100% cruelty-free, no parabens and none of the other nasty stuff that you wouldn't want near your skin.
sf is made in Korea but a New Yorker at heart. first formed in New York, it was inspired by nyc with its never-ending creativity and innovation. sf is made in Korea with its not-only-trendy and fun, but powerful and effective ingredients.
SF is Skin Care Simplified.
Taking a trip down to memory lane, SF was created by Voesh co-founders Vera Oh and Joseph Choi, The Creator of Single-Use Spa, who've been leading the spa industry since 2013. Inspired by their successful single-use system, SF was born in-house at Voesh HQ, Long Island, NY.